Aryan Kanojia
Mobile app
Role
Duration
Tools
UI/UX Designer
3 Months
Figma/Dall-E3
Goal
As we are focusing more towards revenue for this quarter, what design
interventions can be done to boost it further?
Feature
Spotify
WYNK Music
Gaana.com
Jio Saavn
Youtube Music
Ad Free streaming
Premium
Premium
Premium
Premium
Premium
Premium
NA
NA
Non premium
NA
NA
NA
NA
Non premium
Non premium
Premium
Premium
Premium
Premium
Premium
Premium @5
NA
Non premium
Non premium
Premium
Non premium
Premium
Non premium
Non premium
Non premium
Non premium
NA
Non premium
Non premium
Non premium
NA
Non premium
Non premium
Premium
Non premium
Non premium
Premium
Non premium
Premium
Premium
Premium
Premium
Premium
Premium
- Mini @7/Day- Individual @119 1 A/c- Due @149/Month, 2 a/c- Family @179, 6 a/c
- HT Pack @19/month- Monthly @49- Quarterly @129- Yearly @399
- Monthly @99
- Annually @299
- Jiotunes @49/Month- Monthly @79/99- Quarterly @299- Semi Annual @1188/749- Pro Lite - 5 Daily and 19 weekly ( excl unlimited jio tunes
- Monthly @129- Annual @999- Family @149 Month-Student @59 with FMF
Premium
Hello Tunes
Ringtones
Unlimited Stream (with ads)
Download and offline stream
Social features
Accessing Playlist features
Accessing on other platform
Background streaming
HD Quality
Premium pricing
Secondary Research - Competitor Analysis
Analysis Insights
Key Points of Wynk Music
50% Lesser Pricing Structure Compared to others
Plans Monthly @ ₹49, Quarterly @ ₹129, Yearly @ ₹399.
Extensive Feature Offering
Hellotune, HD Quality Audio and more.





Primary Research
Share your opinions on the Wynk music App
Sid, 28
Delhi
There is no playlist verity like spotify and jyadatar time waste hota h manual song change karne me
Other singers k suggestion aate
h jinke baare me kabhi suna
bhi nahi
Jo search karti hu vo nahi
milta
Ritika, 20
Delhi
Tarun Bartwal, 27
Delhi
Jo mai helo tune lgane ki koshish karta hu vo nahi nahi lagti majors of songs k ander
Insights
Used a Google Form to efficiently collect first-hand user feedback



User Persona
Combined all user’s problems based on their suggestion and feedback and pain points

Arjun
Age - 28
He enjoys music for fun during work and travel.
Main Problem
• Song Availability - The song 'He Is Like It' is not available in the app.
• Ad Frequency - Too many ads, impacting user experience.
• HT - Unavailability - Maximum HelloTunes are not available
• Better Song suggetion - The song suggestions provided by the app do not align well with user preferences.
• Audio Quality - The audio quality of the songs is low, detracting from the listening experience.
• Cheaper Subscription - The user seeks a more cost-effective pricing option
Ideation Process
What is loyalty program ?
A loyalty program gives points to customers when they buy things. These points can be used to get special rewards. This helps businesses keep their customers coming back.
Why Loyalty Program at Wynk Music?
• Engagement Boost
• Satisfaction
• Brand Loyalty
• Awareness
• User Retention
• Exclusive Experiences
How user will engage with this program
• Stream & Earn
• Refer & Reward
• Exclusive Points for Event Participation
• Points per Download
• HelloTunes set the tone
Wireframes




• Significant increase in
customer engagement, repeat
visits, and overall revenue.
• Remarkable increase in
customer retention, average
order value, and overall revenue
growth.
• Over 60% of Myntra Insider
members recommend the brand
to others.
• Myntra Insider members have
boosted revenue by 15-20%
Insights from other platforms that run their royalty programs.
Starbucks Rewards
Amazon Prime
Myntra Insider



• 25 Mn. Active user
• 200 million members globally
• Repeat purchase rate
has risen to over 40%
• 50% of Starbucks' total
transactions come from
Starbuck rewards members
• 88% of Amazon shoppers
start there; 91% of loyalists
only shop Amazon.
• CLV has grown by nearly 50%
to ₹3,500-₹4,000 post-loyalty
program.
Benchmarking








Used Dall-E3 to create icons





POINTS 500
Beat Beginner
Get exclusive merch
discounts

Melody Maker
Exclusive signed posters & limited merchandise
POINTS 2,500

POINTS 5,000
Concert Capanion
Get a pair of Concert tickets of ongoing event

Ultimate Fan
Chance to get Meet and Greet with your favourite Artist
POINTS 20,000

Backstage Buddy
Get VIP tickets and backstage passes
POINTS 10,000




Thank you