Loyalty Program for Wynk Music

Loyalty Program for Wynk Music

Aryan Kanojia

Mobile app

Role

Duration

Tools

UI/UX Designer

3 Months

Figma/Dall-E3

Goal

As we are focusing more towards revenue for this quarter, what design

interventions can be done to boost it further?

Feature

Spotify

WYNK Music

Gaana.com

Jio Saavn

Youtube Music

Ad Free streaming

Premium

Premium

Premium

Premium

Premium

Premium

NA

NA

Non premium

NA

NA

NA

NA

Non premium

Non premium

Premium

Premium

Premium

Premium

Premium

Premium @5

NA

Non premium

Non premium

Premium

Non premium

Premium

Non premium

Non premium

Non premium

Non premium

NA

Non premium

Non premium

Non premium

NA

Non premium

Non premium

Premium

Non premium

Non premium

Premium

Non premium

Premium

Premium

Premium

Premium

Premium

Premium

- Mini @7/Day- Individual @119 1 A/c- Due @149/Month, 2 a/c- Family @179, 6 a/c

- HT Pack @19/month- Monthly @49- Quarterly @129- Yearly @399

- Monthly @99

- Annually @299

- Jiotunes @49/Month- Monthly @79/99- Quarterly @299- Semi Annual @1188/749- Pro Lite - 5 Daily and 19 weekly ( excl unlimited jio tunes

- Monthly @129- Annual @999- Family @149 Month-Student @59 with FMF

Premium

Hello Tunes

Ringtones

Unlimited Stream (with ads)

Download and offline stream

Social features

Accessing Playlist features

Accessing on other platform

Background streaming

HD Quality

Premium pricing

Secondary Research - Competitor Analysis

Analysis Insights

Key Points of Wynk Music

50% Lesser Pricing Structure Compared to others

Plans Monthly @ ₹49, Quarterly @ ₹129, Yearly @ ₹399.


Extensive Feature Offering

Hellotune, HD Quality Audio and more.

Primary Research

Share your opinions on the Wynk music App

Sid, 28

Delhi

There is no playlist verity like spotify and jyadatar time waste hota h manual song change karne me

Other singers k suggestion aate

h jinke baare me kabhi suna

bhi nahi


Jo search karti hu vo nahi

milta

Ritika, 20

Delhi

Tarun Bartwal, 27

Delhi

Jo mai helo tune lgane ki koshish karta hu vo nahi nahi lagti majors of songs k ander

Insights

Used a Google Form to efficiently collect first-hand user feedback

User Persona

Combined all user’s problems based on their suggestion and feedback and pain points

Arjun

Age - 28

He enjoys music for fun during work and travel.

Main Problem

• Song Availability - The song 'He Is Like It' is not available in the app.

• Ad Frequency - Too many ads, impacting user experience.

• HT - Unavailability - Maximum HelloTunes are not available

• Better Song suggetion - The song suggestions provided by the app do not align well with user preferences.

• Audio Quality - The audio quality of the songs is low, detracting from the listening experience.

• Cheaper Subscription - The user seeks a more cost-effective pricing option

Ideation Process

What is loyalty program ?

A loyalty program gives points to customers when they buy things. These points can be used to get special rewards. This helps businesses keep their customers coming back.

Why Loyalty Program at Wynk Music?

• Engagement Boost

• Satisfaction

• Brand Loyalty

• Awareness

• User Retention

• Exclusive Experiences

How user will engage with this program

• Stream & Earn

• Refer & Reward

• Exclusive Points for Event Participation

• Points per Download

• HelloTunes set the tone

Wireframes

• Significant increase in

customer engagement, repeat

visits, and overall revenue.

• Remarkable increase in

customer retention, average

order value, and overall revenue

growth.

• Over 60% of Myntra Insider

members recommend the brand

to others.

• Myntra Insider members have

boosted revenue by 15-20%

Insights from other platforms that run their royalty programs.

Starbucks Rewards

Amazon Prime

Myntra Insider

• 25 Mn. Active user

• 200 million members globally

• Repeat purchase rate

has risen to over 40%

• 50% of Starbucks' total

transactions come from

Starbuck rewards members

• 88% of Amazon shoppers

start there; 91% of loyalists

only shop Amazon.

• CLV has grown by nearly 50%

to ₹3,500-₹4,000 post-loyalty

program.

Benchmarking

Used Dall-E3 to create icons

POINTS 500

Beat Beginner

Get exclusive merch

discounts

Melody Maker

Exclusive signed posters & limited merchandise

POINTS 2,500

POINTS 5,000

Concert Capanion

Get a pair of Concert tickets of ongoing event

Ultimate Fan

Chance to get Meet and Greet with your favourite Artist

POINTS 20,000

Backstage Buddy

Get VIP tickets and backstage passes

POINTS 10,000

Thank you