5 Min Read

Playlist Preview for

Premium Conversion

My Role

Experience Designer

TIMELIME

SECTOR

June

<2.5 Weeks

Entertainment

Wynk Music is a leading music streaming platform offering a vast library of songs, playlists, and podcasts across multiple genres

and languages. Known for its user-friendly interface and personalized recommendations, Wynk Music enhances the listening

experience with innovative features like offline music, curated playlists, and seamless integration across devices.

Introduction

  1. Design a Distinct and Engaging Preview Player The first challenge
    was to create a preview player that stands out from existing designs

    while being highly engaging for users.


  2. Limit Preview to 20 Seconds The player needed to allow users to listen

    to only a 20-second snippet of a song, which required careful selection

    and timing to maximize impact.


  3. Drive Premium Conversions The final challenge was to strategically

    design the player to encourage users to upgrade to the premium service,

    leveraging the preview as a gateway to unlock full access.

Challenges

Before

After

Solutions

Preview Player

Premium user Notification bar

Non-Premium user Notification bar

Developed Design

Thanks :)